INTRO
Here to help make your home a bit more spooky for Halloween.
Mid-October through early November all Nest Hello users in the U.S. were given the ability to transform their doorbell chime into a cackling witch, a haunting ghost, a creepy vampire or a ravenous monster to make their front door a neighborhood destination on Halloween night.
OPPORTUNITY
Google Nest is all about being real — real help, real homes, real efforts.
So naturally, we auditioned real monsters to be featured on the Nest Hello doorbells. First, we announced the new doorbell sounds - drumming up excitement. Then, released all 4 audition videos on social channels. Lastly, on Oct. 30th, we followed up with a longer-form mockumentory as a behind-the-scenes wrap.