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A social campaign to launch Halloween ringtones on the Google Nest Hello Doorbell.

 

 

 
 
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INTRO

Here to help make your home a bit more spooky for Halloween.

Mid-October through early November all Nest Hello users in the U.S. were given the ability to transform their doorbell chime into a cackling witch, a haunting ghost, a creepy vampire or a ravenous monster to make their front door a neighborhood destination on Halloween night.

 
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OPPORTUNITY

Google Nest is all about being real — real help, real homes, real efforts.

So naturally, we auditioned real monsters to be featured on the Nest Hello doorbells. First, we announced the new doorbell sounds - drumming up excitement. Then, released all 4 audition videos on social channels. Lastly, on Oct. 30th, we followed up with a longer-form mockumentory as a behind-the-scenes wrap.